Ritter Sport expands chocolate series with latest nut varieties
German-founded confectionery brand Ritter Sport is targeting growth in the £191m nut block chocolate category with a contemporary new look across its newly expanded bar series, reports Neill Barston.
The sustainability-focused company’s latest milk chocolate cashew variety fits into a segment that has seen demand rise by 17% year-on-year, that prompted the firm’s focus on its delivery.
According to the business, which only uses 100% natural ingredients, nut inclusions account for 22% of the total block chocolate market, with nut versions being the second largest flavour seen in the segment, with sales of over £117m and growing at 13% year on year .
Rolling out into stores this month the redesigned Nut Selection range (formerly called Nut Perfection) is a must stock for retailers across the UK. The refreshed packaging and improved branding across the five-strong range will create even greater shelf stand-out and consumer appeal.
The design changes include: a natural and premium looking matte foil, more visible ingredients to highlight the quality and inclusion of whole nuts in every single bar – including the fact the bars are made with 100% natural ingredients – plus an increased logo size to improve brand awareness on shelf and the Rainforest Alliance logo on the back of pack to proudly highlight that Ritter Sport uses only 100% sustainably sourced cocoa across its range.
Joining the Nut Selection range this month is an exciting new product – Milk chocolate Cashew. The new 100g bar contains salted and roasted cashew nuts, smothered in a delicious smooth milk chocolate. The Nut Selection range also includes: Milk WholeHazelnuts, Whole hazelnuts coated in a delicious smooth milk chocolate, Honey Salted Almonds: Roasted & salted almonds smothered with a honey coating and wrapped in milk chocolate, Dark Whole Hazelnuts: Whole hazelnuts, coated in a delicious rich dark chocolate, as well as White Whole Hazelnuts: Whole hazelnuts coated in a delicious creamy white chocolate. The Nut Selection range has an RRP £1.50. Case size 12 x 100g.
Rebecca Cairney, Ritter Sport Brand Manager said: “Our new look and improved Nut Selection range offers retailers a fantastic opportunity to drive growth in the nut chocolate category. As one of the fastest growing flavour segments in total block chocolate, retailers can meet consumer demand for all things nutty by stocking our complete range. And with the addition of our new milk cashew bar there is more choice than ever before.
“As part of our new design, we’re proud to display the Rainforest Alliance logo on all packs of Nut Selection. it further reminds consumers that we only use sustainably sourced cocoa – indeed we were the first major chocolate brand to do this. It just goes to show that doing the right things to create really good chocolate is at the heart of everything we do.”