Haribo confirms $300 million investment in its first US factory

Haribo’s US division has confirmed that it is to invest around $300 million in developing production facilities in Pleasant Prairie, Wisconsin, as it enhances its global confectionery manufacturing presence, writes Neill Barston

The business has chosen Gilbane Building Company, as the general contractor for the new site, with the factory being delivered in a multi-phase build that will considerably increase its ability to meet regional consumer demand, and create 385 jobs.

Headquartered in Germany, the business, which reportedly employs around 7,000 around the world, has delivered revenues in the region of €2 billion, and remains a leader within the gummy market.

“The strategic decision to build a manufacturing facility in North America is of great importance to the Haribo Group, and we are thrilled to take this next important step in the process,” said Hans Guido Riegel, managing partner of the group.

“Haribo is the fastest growing confectionery brand in the US, and our production facility will support continued long-term growth while also allowing us to be part of the Pleasant Prairie community,” he continued.

“Our customers and consumers in the U.S. expect us to deliver the Haribo products they love quickly and reliably. With the new plant we are living up to this responsibility.” “We’re proud of this major milestone and partnering with Gilbane Building Company on bringing our first North American factory to life,” said Arndt Ruesges, chief production officer, Haribo of America.

“We chose to partner with Gilbane, because of the company’s extensive experience, breadth of knowledge and commitment to service. We share the same core values of quality and trust.” Gilbane Building Company will be responsible for all construction and work-site management, and is committed to executing with excellence. Construction on the 136.8 acre facility is going to begin as soon as possible.

“It’s a great honour to partner with Haribo, and we’re so pleased we earned the team’s trust to deliver this world-class manufacturing complex,” said Adam Jelen, senior vice president, Gilbane Building Company, Milwaukee, Wisconsin. “Like Haribo, Gilbane is committed to quality and being part of the community. We’re looking forward to the next steps on this exciting project and to continuing our longstanding commitment to Southeast Wisconsin.”

Haribo’s chief finance officer Wes Saber confirmed the $300 million investment being made with its advanced new facility, which is considered the largest project in the company’s 100-year history, with plans now being progressed for construction of the new facility.

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