Tony’s Chocolonely continues its US campaign on voter registration
Netherlands-headquartered confectionery business Tony’s Chocolonely has continued its community engagement work in the US with its now viral Chocotruck to register voters for the major national elections at the March on Washington and National Action Network Rally.
The ethically-focused B-Corp and Fairtrade certified business took to the streets for its latest venture alongside Headcount, a non-partisan, non-profit organisation that promotes participation in democracy, and Favored Nations, a non-profit organisation co-founded by Noah Centineo and Josh Heller, in a bid to ensure as many American citizens are fully prepared for this year’s hugely significant poll.
As previously noted, the outcome of this year’s poll, between president Donald Trump of the Republican Party, and Democrat Joe Biden, is likely to have a major impact on a number of core issues, with the candidates having widely contrasting views on issues relating to core topics including climate change and approaches to commerce with other nations.
Tony’s Chocotruck was parked along the march route for the recent event to serve as a registration hub while providing chocolate, JUST water cartons, and Favored Nations merchandise to marchers.
“While encouraging people to check their voter status and register to vote at the march, we witnessed over 50,000 people making their voice heard. We were inspired by their spirit and activism and hope it encourages others to use their voice and seek out change. Change comes from voting – let’s be outspoken,” said Tony’s Chocolonely’s Head of Marketing, Aidaly Sosa.
Tony’s was able to engage with over 3000 march participants and help over 200 register to vote, a win for democracy. Over the next two months, the brand will continue to engage voters for this year’s election through ongoing partnerships with both HeadCount and Favored Nations by running empowering and educational digital campaigns.
As the business explained, standing up and making change is in Tony’s DNA. The company said that it believes that if you want equality, you need to change things, and in order to change things you need to make your voice heard, in this case register to vote.