Beech’s Fine Chocolates kickstarts joint community fundraising campaign
UK confectionery brand Beech’s Fine Chocolates has teamed up with The National Garden Scheme, for a six month campaign aiming to raise significant funds for a number of leading charities including those providing much-needed medical services.
The premium manufacturer will be donating 15% of all sales originating from the initiative, with its series of fondants traditionally proving popular during summer months, and seasonal favourites such as truffles favoured in the autumn and winter.
Since 1920 Beech’s Fine Chocolates have been successfully producing luxury, hand finished products at its Preston factory. Still family owned, the heritage brand now comprises a 126 strong product range, and the Group also own the vibrant Jenny Wren brand, which adds a further 20 products to the overall portfolio available to customers who specifically support its latest community campaign.
Peter Whiting, MD, said: “Linking with another quintessentially British brand like the National Garden Scheme with an offer that not only supports vital nursing charities but also provides a much needed treat for less, seems like a mix of perfect ingredients with which to mark our centenary year.”
The National Garden scheme also has a strong history in terms of its heritage – with humble beginnings in the early 1900s, when it first started supporting district nurses, to donating millions of pounds to nursing and health charities over 90 years later.
Over 3,700 exceptional private gardens in England and Wales participate in the NGS scheme and thanks to the generosity of garden owners, volunteers and visitors a total of £58 million has been donated to nursing and health charities to date.
In 2019 the annual donation was £3 million, with core beneficiaries including Macmillan Cancer Support, Marie Curie, Hospice UK and The Queen’s Nursing Institute.
Commenting on the partnership National Garden Scheme CEO, George Plumptre, added: “At a time when our gardens have been closed and are only just re-opening, and charities are finding it difficult to raise funds, this partnership with Beech’s is a lovely way to support our work.’