Nestlé enhances environmental measures with Smarties recyclable packaging
Global food and confectionery group Nestlé has furthered its environmental improvement measures with its Smarties sharing block now being produced in recyclable paper wrapper.
As the company explained, around 3.5 million of the product range are sold each year, which will pave the way for the remainder of the series to be delivered in a similar manner.
The Smarties block packaging is made from a coated paper that is widely recyclable. It is the first time that the technology Nestlé pioneered to launch its YES! bars – enabling paper to be used on high speed production lines previously designed for plastic or laminate packaging – has been used for such widescale production.
Launched in 1937, Nestlé’s renowned Smarties brand contains no artificial colours, flavours or preservatives, with sales of Smarties in the UK and Ireland totalled £69 million in the past year. The brand’s paper-wrapped block range is available now at ASDA supermarkets and a wide range of independent and local stores.
Richard Watson, Business Executive Officer for Nestlé Confectionery in the UK and Ireland said: “At Nestlé, we have committed to making 100% of our packaging recyclable or reusable by 2025. But we know we need to go further – and we are looking at a range of more sustainable packaging solutions for our confectionery products that can have an impact now. Moving the Smarties confectionery range to paper is one demonstration of this intent, and we are very pleased to introduce the Smarties sharing block in a fully recyclable paper wrapper.
Among other actions the company has taken on plastic recycling include investing up to CHF 2 billion (£1.6 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of innovative sustainable packaging solutions.
Furthermore, the business has signed up to the European Plastics Pact. This will help it achieve 100% recyclable or reusable packaging and reduce the use of virgin plastics by one third by 2025.
Another significant development has been the creation of an Institute of Packaging Sciences to evaluate and develop various sustainable packaging materials and to collaborate with industrial partners to develop new packaging materials and solutions.