Nestlé rolls-out its chocolatory personalised KitKat web store

Nestlé has confirmed that its KitKat Chocolatory initiative, which allows consumers to select their own special flavour and packaging, will be available online for a limited period until the end of April, marking a first for the brand in direct-to-consumer products.

The web store was first unveiled as concept last autumn, in which the company initially trialled its venture through working with John Lewis stores around the UK.

Rabia Khan, Head of KitKat Chocolatory for Nestlé said: “We know how much people love experimenting with new and exciting KitKat flavours. Our KitKat Chocolatory web shop elevates the experience to the next level by offering consumers the chance to create bespoke bars that are handcrafted by expert chocolatiers.

“Beautifully packaged in a personalised gift box, our luxury KitKats make the perfect present for Mother’s Day, as a fun alternative to an Easter egg or indeed for any occasion when you want a special gift to show someone that you are thinking of them.”

At the heart of KitKat Chocolatory is the eight-finger ‘Create Your Break’ option, which offers nearly 1,500 different flavour combinations from four different chocolate varieties: milk, dark, white and ruby, and a host of diverse ingredients including shortbread pieces, salted caramel chunks, honeycomb and rose petals.

The range also boasts six delicious special edition flavours, including ‘Zingtastic Gin and Tonic’ and ‘Springtime in Japan’. The full range includes special editions including: Nuttylicious
Billionaire’s Treasure, Jewels of the East, Springtime in Japan, Whisky & Ginger, Zingtastic Gin & Tonic. There are a wide range of further ingredients to select from, such as salted caramel chunks, cocoa nibs, dried raspberry, mini marshmellows, and shortbread pieces.

Every KitKat sold through the Chocolatory will be individually hand-crafted by expert chocolatiers in the UK. The eight-finger ‘Create Your Break’ bars will be made to order based on the choices of shoppers from the range of ingredients listed above. Each bar features one of four varieties of chocolate and three different inclusions.

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