Quality Street gets a revamp

Nestlé’s Quality Street chocolate selection has been given a fresh new look and a new addition as the first tubs and tins of 2019 hit supermarket shelves.

The vibrant redesign, inspired by the multi-coloured foils and twist wraps, features an explosion of colour on the traditional purple background.

A new sweet has been added to the collection – the limited edition Chocolate Caramel Brownie. The ratios of chocolate to toffee sweets been increased from 35% to 46% following consumer feedback.

Ellie Worley, senior brand manager for Quality Street said: “2019 is a huge year for Quality Street. We’ve got a new sweet, a new design and we are developing the brand in all areas ahead of the Christmas season.

“I know just how much people love Quality Street and we work really hard to find that balance between keeping things fresh but also familiar. We’ve been listening and I think we’ve got the perfect mix this year and made the changes that people have told us they’d like to see.”

Nestlé has invested in new wrapping technology at its Halifax factory in West Yorkshire where Quality Street has been made ever since its launch in 1936.

The Quality Street range has also been given a revamp with new sizes and formats on sale in the run up to Christmas.

There is a 650g tub and a 1kg tin available across most major retailers while an 800g gold tin is exclusively available at Tesco and 2kg tins are stocked in Costco.

Elsewhere, there is a Quality Street advent calendar for the Christmas countdown, a 450g refill pouch and 240g cartons of the main assortment, just the fruit cremes or just the toffees and fudges.

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