Hershey invests in snacking brand

Snacking brand, Fulfil, is looking to propel its growth into the European and Australian markets, following a minority investment by The Hershey Company.

Fulfil, headquartered in Dublin, Ireland has grown rapidly grown since its inception in 2016, and was named a top 50 consumer brand in Ireland.

Brian O’Sullivan, CEO of parent company Fulfil Holdings said: “This incredible success has come as a result of disrupting the traditional snacking market by delivering great-tasting bars with nutritional benefits – high protein, low sugar and essential vitamins.”

In 2017, Hershey announced its snacking vision, expanding its snacking portfolio to include better-for-you snacks to complement its iconic confection brands. The partnership will create opportunities in new occasions among new consumer segments and markets.

O’Sullivan added: “Our objective is to deliver great-tasting, nutritional snacking products to consumers worldwide. Over the last 18 months we have built a highly capable management team and have developed an aggressive expansion strategy based on a thorough understanding of our target consumer.

“I am delighted that The Hershey Company with its scale and knowledge of snacking built over 125 years has seen the opportunity that Fulfil poses. Its investment will enable our expansion strategy and is an exciting milestone in what has already been the incredible journey of Fulfil.”

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