Hershey changes chocolate bar design for first time in 125 years

For the first time in The Hershey Company’s 125-year history, the Hershey’s brand is changing the look of its original milk chocolate bar and transforming each piece to include an emoji.

As the company explained, the move has been in response to consumer demand for the mood symbols, which have been designed to collect, share and eat. The new bars are set to launch this summer, nationwide, for a limited-time only in both standard size and snack size bars.

The move formed part of the company’s launches at this year’s Sweets and Snacks Expo event, which Confectionery Production reported on from Chicago, which saw hundreds of products revealed initially for the US market, many of which will subsequently make their way to wider international markets.

“Our classic Hershey’s bars were made to be shared with others,” said Kriston Ohm, senior manager, Hershey’s brand. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”

As the company noted, those wondering why certain emojis made the cut, each one was carefully selected by parents and kids to feature meanings that would help to spark a conversation. Research showed that 87 percent of kids agreed that the new Hershey’s Emoji Bar is something they would want to share with others. This limited time offering will arrive just in time for summer and will also be available in the run up to back-to-school, while supplies last.

The new Hershey’s Milk Chocolate Emoji Bar has an emoji for every emotion. It offers a fun way for kids to connect with others, whether on the first day of school or if they just moved to a new neighbourhood,

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