Bell Flavors and Fragrances set to unveil new solutions at Snackex

US-based Bell Flavors and Fragrances is set to unveil its latest range of snack concepts at this year’s Snackex event taking place in Barcelona, Spain, between 27-28 June.

The company has delivered a series of seasonings and taste solutions for products including classic potato chips, extruded snacks and pellet snacks, as well as vegetable or grain-based snacks and popcorn.

Among the firm’s developments displayed at this year’s event will be not only include regional favourites and street food varieties inspired by Asian cuisine. Bell further shows a portfolio of snack seasonings focusing on foodie culture.

With flavours continuously evolving in salty snacks, the business also specialises in creating authentic taste experiences based on premium varieties and creating new ideas for classic flavour profiles and seasonal variations. New taste combinations and sensory experiences are equally giving scope for Bell’s developments, such as snack seasonings that are pairing perfectly with herbaceous Gin or by addressing the growing impact of superfoods on snacks such as popcorn.

Keeping an eye on the increasing relevance of insect protein, the business also combines the hunger for new experiences with healthy snacking options.

As the company noted, growing interest in savoury snacks is mainly driven by an increasingly hectic lifestyle and changing food consumption patterns. Likewise, the on-going healthy snacking trend has pushed the category and creates a strong need for natural ingredients, transparency and simplicity of ingredients, as well as a focus on salt-reduced product developments, low-calorie options and added nutrients in the long-run.

Based on its extensive global network, the company has a strong expertise in predicting market and category dynamics, major trends and taste directions that will shape the snacking industry in the future. Underlining its vision of creating inspirational and winning product concepts, Bell is focusing on product developments to define or differentiate the final taste of a product or to deliver functional solutions for savoury snacks.

As taste is crucial, combining indulgence and premiumisation with natural and healthy ingredients is one of the major focus areas for Bell when it comes to salty snacks. Intense and complex taste profiles, broader influences from other cultures, or increased novelty factors are driving innovation.

Based on current consumer needs and clean label expectations, the company said it equally focuses on functional aspects and healthy snacking, with a portfolio of seasonings comprising a natural flavouring and allergen-free declaration or by adding ingredients for depiction. Creating seasonings with low salt content is also a major factor in its product development.


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