Plans for Shanghai World of Packaging gather pace

Preparations for the Shanghai World of Packaging (swop) trade fair in China, hosted every two years by Messe Düsseldorf (Shanghai) C and Adsale Exhibition Service, are now under way for the event taking place between 25-28 November.

The upcoming edition, which will feature a broad focus including confectionery an bakery segments, will be staged at the Shanghai New International Expo Centre, where visitors can expect around 20 percent more exhibition space across five halls. There will be a supporting programme with a wide scope that has been expanded considerably.

Swop addresses the eight key target groups foods, beverages, confectionery, bakery, pharmaceuticals, cosmetics and daily care products, non-food and industrial goods. The trade fair thus offers an extensive trade platform for manufacturers of machines and materials in the packaging industry and the related processing industry in an international growth region.

Proven successes: SAVE FOOD and FMCG Future Zone
After the extremely successful Chinese premiere of SAVE FOOD during swop 2017, this segment will once again focus extensively on solutions that contribute to curbing food waste and loss in 2019. A conference and a special presentation will take place in cooperation with FAO in Hall N2 and will illuminate approaches along the entire value chain, from the field to our plate.

The special topic “FMCG Future Zone” was also very well received in 2017 and in 2019 will once again present trends around the most diverse materials, technologies and designs in the segments food, cosmetics and pharmaceuticals, spread out across around 12,000 square metres. Once again, the concept has been realised in cooperation with PKG Family, a leading organisation in this field in China, and directly addresses branded companies in the aforementioned segments.

The special presentation on e-commerce logistics and packaging is a brand new addition to swop 2019. Here, smart automation solutions including robotics particularly take centre stage. In turn, the special presentation on the complex issues surrounding packaging printing takes a closer look at trends in the fields post press and converting, cardboard packaging, printing equipment, pre-press and digital printing as well as corrugated materials including paper, colours and consumables.

Registrations for the trade fair are now open at

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