Naturex releases latest blue spirulina line for confectionery

Ingredients business Naturex has developed a line of colouring foodstuffs with its Vegebrite Ultimate Spirulina, which has a broad range of applications including for the confectionery sector.

A new extraction line, which triples spirulina production capacity, has been introduced at the company’s production site in Avignon, France, designed to meet heightened global demand  for clean label blues and greens.

The company, which was founded in 1992, is now part of Givaudan  group, supplying a broad spectrum of product solutions for the industry.

Spirulina is a microscopic fresh water blue-green alga, often listed as a “superfood”, with its colouring properties derived from the phycocyanin pigment. Naturex’s gentle, water-based extraction process for Vegebrite Ultimate Spirulina ensures a 100% natural solution delivering clean-label friendly, trehalose-free formulations, available in various concentrations and formats. It offers all shades of blue, and green when blended with Naturex’s natural yellows.

“The natural colour landscape is constantly evolving”, says Nathalie Pauleau, global product manager for colours. “Natural colours are now a prerequisite in many countries around the world. But health-conscious consumers want to go even further in their quest for transparency and must be provided with fully clean formulations, as minimally processed as possible.

“We are strengthening our coloring foods production capacity in Europe to provide our customers with vibrant colours that will help shorten ingredient lists. With the recent acquisition of Naturex by the Givaudan group, the natural colour category has become a key development area of business growth for us.”

Blue food will create a brand new enjoyable and surprising experience, from confectionery to cake decoration, from ice-cream to juice drinks and dietary supplements. Naturex’s Vegebrite Ultimate Spirulina will be presented at Expo West 2019, March 7-9 in Anaheim, California, with a blue frozen yogurt.

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