Cargill launches new Veliche Gourmet confectionery brand

Global ingredients and food group Cargill has launched its artisan chocolate brand Veliche Gourmet in the Netherlands at the country’s leading hospitality fair, Horecava, in Amsterdam.

The newly created outlet is dedicated to enable high levels of creativity for professional artisans, at an affordable prices a range of premium Belgian cocoa and chocolate products that have a full, smooth, superior taste and are 100% sustainable.

Inge Demeyere, managing director for Cargill’s chocolates and compound activities in Europe explains: “We are proud to launch Veliche Gourmet, our high quality Belgian chocolate range with outstanding sensorial profile that brings a full, smooth and superior taste to professional artisans in the Netherlands. The whole range is 100% sourced from Rainforest Alliance Certified farms, meaning our chocolate is a treat well treated – right from its origin.”

The Veliche Gourmet range is suitable for every application and is remarkably workable, thanks to its optimal melting curve, producing perfect results for the professional artisan.

“The launch of Veliche Gourmet is supported by our new e-commerce platform – which makes us the only vertically integrated chocolate producer in Europe to provide an e-commerce platform where end-users can purchase directly from the supplier”, continues Demeyere.

“This creates a direct link between the professional artisan and us, facilitating a unique partnership based on our shared passion for artisan creations – and the endless possibilities chocolate offers.”

According to the company, benefits of the e-commerce platform also include: no minimum order requirement, next day delivery,  an ‘always-in-stock promise,’ and free delivery.

For those preferring to purchase via the more traditional route, Veliche Gourmet has partnered with Bidfood – the main premium supplier to professional kitchens in the Dutch market – which serves 25,000 customers across the Netherlands. Veliche Gourmet is currently available in Belgium, the UK, Ireland and selected countries in the Asia-Pacific region and its launch in the Netherlands is the first step in expanding its availability across Europe.

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