Bühler group reorganisation with consumer foods business segment

The Swiss-headquartered Bühler group is delivering a key organisational change in creating a new business segment of consumer foods, combining chocolate, nuts, bakery and coffee with its recently acquired Haas operations.

As the company revealed, the new set-up will be able to support customers even better in these global markets through simplified interfaces, integrated solutions, innovation, and services in its international activities.

This includes a move for Germar Wacker, presently CEO of Haas, will lead the new segment and join Bühler’s Executive Board.

The creation of a new business segment marks a milestone in its over 150-year history. In the recent past, the company has operated two businesses, Advanced Materials and Grains and Food.

Triggered by the acquisition of the Austrian Haas Group, Bühler is aligning its setup and forming a new business truly focused on Consumer Foods and confectionery with integrated solutions to produce wafers, biscuits, baked goods, chocolate, pralines, filled products, nuts, coffee, and more.

“With this move, we can create significant value for our customers and position ourselves as clear leader in the growing consumer foods market,” says Bühler CEO Stefan Scheiber (pictured).

Since its acquisition in January 2018, Haas has operated as a separate Bühler business. The integration showed remarkable results in a very short time. Bühler and Haas already serve many key customers together, work jointly on customer projects, and are in discussion with numerous interested partners.

Speaking recently to Confectionery Production, Daniel Troxler, marketing director, explained that showcasing the combined Bühler and Haas operations at this autumn’s IBA bakery event in Germany had offered a valuable platform on exploring how the two businesses will work together moving forward.

The new organisation, which combines all consumer foods related technologies and solutions in one segment, is the logical next step to serve customers from one single point of origin.

“With this new, strong business pillar in the field of processing technologies in consumer foods, we can offer specialised knowledge as well as research and development to the needs of our customers in that sector,” says Germar Wacker.


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