Calbee UK to acquire Seabrook Crisps
Calbee (UK) Ltd and the shareholders of Seabrook Crisps Ltd have reached agreement for Calbee UK to acquire Seabrook for an undisclosed sum.
Calbee UK is the subsidiary of Japan-based snack company, Calbee Inc. Seabrook, which employs around 160 people, will continue to operate from its Bradford, UK base, led by chief executive Jonathan Bye.
Richard Robinson, managing director of Calbee UK, said: “We are hugely excited by the obvious fit that Seabrook represents for us in bringing the mainstream snack of potato-based crisps into our product portfolio.”
“Bringing together Calbee UK, which boldly strives to disrupt the UK snacking category through exciting innovation, with the strength of the dynamic, challenger Seabrook brand, is a powerful move to leverage our combined strengths, accelerate our growth and increase our market penetration.”
Jonathan Bye, chief executive of Seabrook added: “This development will enable us to build upon these successes. It’s an exciting time for our people, customers and suppliers as we embark on the next phase of our growth journey. We have ambitious plans and are looking forward to delivering these as part of the Calbee family. There are certainly exciting times ahead.”