Gerhard Schubert appoints US chief exec and expands Chinese operations

Global packaging group Gerhard Schubert has appointed Hartmut Siegel, formerly the company’s head of sales, as its chief executive officer for its North American division.

He succeeds former managing director Fritz Kipfer, and will be based at its facilities in Charlotte, North Carolina.

The company has also confirmed that Martin Sauter makes an internal move to become the new head of sales at the firm’s headquarters in Crailsheim, Germany.

Speaking on his appointment, Hartmut Siegel, (left of pic), who has spent 20 years with the business, said: “Together with our well-trained team at our three locations in Charlotte, Dallas and Mississauga (Canada), I am delighted to take on the challenge of driving forward the pursuit of our increasing market success in North America and to further expand our service.”

As the company added, its US headquarters in Charlotte were recently equipped with a new training machine from the latest generation, which the business regards as key to its development in seeking to deliver production reliability.

In addition to its senior appointments, the business is also expanding its operations in opening a subsidiary in China.

According to the company, the launch was initiated at the ProPak event in Shanghai earlier this month, which saw the German-headquartered business offering a regional debut for its series of robotics-enhanced machinery.

The business said there will be a service and distribution site will be founded in the greater Shanghai area by the end of 2018, further increasing its presence in Asia.

“We want to establish a position for ourselves in the largest market in the world,” explains Marcel Kiessling, managing director of Gerhard Schubert.

China is the third largest export market for German food and packaging machinery after the United States and France. Automation in secondary packaging is becoming increasingly important for Chinese producers of food, pharmaceutical products and cosmetics. “We want to take an active part in shaping the Chinese market with the constantly growing need for automation. That means that now is exactly the right time for a market launch.

“With our highly flexible, robot-based packaging machines, we offer automation solutions that can be used by manufacturers in every industry to make significant increases in productivity, and therefore in competitiveness as well,” added Marcel Kiessling.

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