Allergen free turmeric gummy to debut

Israeli dietary supplement business Anlit, part of the Maabarot Products, is to launch an allergen free turmeric gummy for consumers seeking curcumin supplement alternatives.

At the Vitafoods Europe-FPE show, which will take place from 9-11 May in Geneva, the company will present the supplement, which contains natural colourants but has no preservatives or artificial colours. It has an orange flavour and is presented in either a teddy bear or star shape.

Most gummies contain gelatin, but the growing demand for vegetarian products led the company to replace gelatin with pectin.

Anlit says its gummy technology overcomes the challenges of the unpleasant flavour and aroma associated with many curcumin supplements. The technology enables it to produce the pectin based gummy by using a clean, starch-free, moulding system, forming a tender, textured gum. The company adds that it is an easy way to consume a beneficial curcumin dosage, without the need to swallow tablets or capsules.

“There are only a few turmeric gummies in the marketplace, but Anlit’s unique technology allows for the incorporation of a substantial dose of curcumin—30 mg—in synergy with 150 mcg of piperine per gummy, without affecting taste or texture,” explains Shai Karlinski, vice president of sales and marketing for Anlit.

“Consumers are concerned about additives such as synthetic colourants or preservatives and so are more likely to buy our gummies,” adds Karlinski. “The gummies are available to retailers and food supplement manufacturers for marketing under a private label.”

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