Krispy Kreme packaged snacks to enter US convenience stores

Krispy Kreme Doughnuts has joined forces with distributor TSW Foods to bring branded packaged sweet products to convenience stores across the US.

Krispy Kreme, which earlier this month agreed to be taken over by JAB Holding Company in a deal worth $1.35bn, said the deal includes snack bags, honey buns and single serve pies.

Mark LaBrecque, VP of domestic marketing, licensing and consumer packaged goods for Krispy Kreme Doughnuts, said many of the products will be differentiated with the company’s Original Glaze flavour.

“TSW Foods will act as our master distributor to develop a national distribution network in the Convenience store class of trade with drug, club and dollar stores to follow,” he added.

Wil Torres, managing principal of TSW Foods, noted: “There is a synergy between our two companies that we feel will result in a profitable, long-term partnership for both of us.”

The products will join Krispy Kreme’s other primarily yeast sweet products already available via direct store delivery in over 5,000 convenience stores in the US.

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