London sweet business acquired

Europe’s leading American food wholesaler, Innovative Bites has acquired one of the UK’s oldest sweet businesses, Bonds of London.

The acquisition will see the headquarters of both companies retained as well as all of the 150 combined staff, further diversifying Innovative Bites offering and its foothold on the UK confectionery market.

It is expected that the combined 2016 turnover of Bonds of London and Innovative Bites will exceed £50million. Founder and owner of Innovative Bites, Vishal Madhu, says, “Bonds of London is one of the UK’s oldest and leading confectionery suppliers and its acquisition will significantly enhance the product offering and services to Innovative Bites customers.

“Over the years both companies have established a deep rooted culture of success based on winning products and industry leading customer service, so together I believe the sky is the limit. The acquisition represents a win-win for both Bonds of London and Innovative Bites and we are all very excited about the future.”

Philip Courtenay-Luck, managing director at Bonds of London, adds, “This is a move that strengthens both businesses and will allow us together to better serve our customers’ needs.

“Innovative Bites imported American products combined with Bonds traditional sweet brands and highly respected multiple own label supply service makes for a powerful combination and I am hugely excited about being part of this next phase.”