Packaging with impact

API’s foils are helping to add even greater impact to the packaging and labels produced by Edale’s narrow web label presses, utilising the innovative Xaar Digital Print Bar System. Combining the know how and experience from three leading UK packaging and print suppliers the new application technology is maximising the visual impact available for labels by combining flexo and digital print with API’s foils to deliver innovative new visual screen effects.

Beginning with a base flexo printed label, the Xaar Print Bar System is then used to apply the adhesive that then enables API’s cold foil to be added as an integral part of the label design. This high precision engineering adds single pass digital inkjet print, varnishes or adhesive allowing the benefits of digital print and finishing to be added to label and packaging lines economically and with ease.

‘Labels are an essential part of packaging not only to inform customers about the product but also to enhance the brand, helping to attract new customers through building on shelf impact and retail presence,’ says Richard Burhouse, commercial  director at API.

‘Constant innovation is therefore essential – ensuring labels add even greater impact and customer appeal to the products they promote. As the preferred supplier of foils to Edale we are extremely excited about the possibilities now available to designers through this combination of Flexo & Digital print together with API’s foils to let products truly stand out and innovate.’

Lee Deyes, technical sales specialist – Hybrid Print for Edale, adds: “As a business we continually watch and focus on the ever-changing needs of the printing and packaging market, and apply our renowned design and engineering expertise to provide equipment that helps deliver quality products day in, day out. This new innovation using Xaar’s Print Bar System & API’s cold foils is a great example of how we continue to add functionality, features and impact for our customers.”