Frito-Lay launches new snack range in India
Frito-Lay India, the snack food division of PepsiCo India, has launched the new brand ‘Aliva’, a baked snack made with wheat and lentils, to capitalise on the growing Indian salty snacks and biscuits market.
“Aliva marks Frito-Lay India’s creation of a new baked savoury cracker category ” borrowing ingredients & textures from biscuits & flavorful experiences from Indian snack namkeens,” says Grantham Mocksville, CEO of Frito-Lay India.
He adds, “We will manufacture Aliva at our Ranjangaon plant where we have deployed a new baking line with Frito-Lay’s flavour technology.”
