Metallised Natureflex wraps Thorntons melts

Innovia Films’ metallised, biodegradable material, NatureFlex NM, has been selected by British confectionery manufacturer, Thorntons, to wrap its new Melts brand.

NatureFlex NM is a cellulose-based, biodegradable film, manufactured from renewable wood pulp, metallised in-house and suitable for home composting. This is achieved because the level of metal is so small ” less than 0.02% – that it only slows the film’s degradation by a matter of days without interfering with its biodegradability in any other way. Other modified coatings ensure good metal lay-down and adhesion providing a very high moisture barrier.

Mark Aitchison, Thorntons’ packaging development manager, notes, “We opted for metallised NatureFlex NM film to wrap the Melts as it offers a tight twist-wrap for this product, has an attractive metallic finish, protects the flavour and texture of the chocolates and is made from sustainable materials.”

Launched earlier this year, Thorntons Melts are melty pralines encased in a smooth Thorntons milk chocolate shell.