Necco goes natural

The New England Confectionary Company (NECCO) is to replace all the colour and flavours in its signature wafers with natural alternatives. It is the reportedly largest mass produced confection to make such a change.

Jackie Hague, the company’s vp of marketing, reports that prices will stay the same and that there should be very little difference in taste though the products will have a more muted, pastel appearance.

As the green share was too difficult to duplicate, green will no longer be offered. The current colour/flavour range includes orange/orange, lemon/yellow, clove/pink, cinnamon/white, wintergreen/purple, liquorice/grey and a variety of brown chocolate items.