New Aero campaign

Nestle UK has launched its latest ad campaign for its chocolate bar Aero brand featuring skateboarding champion Bob Burnquist.

The ad, entitled ”

feel the bubbles”

, features the award-winning skater in California, skating through 50,000 chocolate coloured balloons to the soundtrack of the Jackson Five track ABC. The campaign aims to reposition the Aero brand to target a younger demographic of men and women.
The campaign is the first to emerge from Nestlé confectionery since Terri Tinella took over as UK marketing director for its confectionery division in January, following the promotion of David Rennie to managing director. Tinella was previously communications vice president at Nestle Canada.