New brand identity

Lycored has launched a new corporate brand identity that cements its unshakeable commitment to wellbeing and enhances the company’s image globally.
The new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This is complemented by a straightforward and memorable slogan that captures the values at the heart of the new brand identity ‘Cultivating Wellness’.
“Our new slogan represents how we operate as a business but also describes how we are as people,” says Rony Patishi-Chillim, president and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”