Awards for packaging brand

Crown Aerosols and Speciality Packaging Europe, a business unit of Crown Holdings Inc, is celebrating a number of successes in the Institute of Materials, Minerals and Mining (IOM3) Starpack Awards 2014. At the awards ceremony, which took place in London, UK, the metal packaging manufacturer’s team was honored with gold, silver and bronze across multiple categories for its work with some of Europe’s most well-known beverage and confectionery brands.

As a result of this collaboration with customers, Crown took home silver for its work on both Fox’s Chocolatey Biscuit Selection.

The renowned awards are presented only to those packages already recognised in a national competition, such as the Starpack Awards. An expert panel of judges compares similar packages around the world and awards the entries attesting packaging innovation and execution excellence. The WorldStar Competition aims to show the progress within the art of packaging and to set the standard of international packaging excellence.

Speaking of the Starpack Awards, Véronique Curulla, marketing director at Crown Aerosols and Speciality Packaging Europe, explains: “Competition across the food and beverage industries is rising, so it is more important than ever for brands to stand out on supermarket shelves. That’s why, as a leading metal packaging manufacturer, we endeavor to support brands looking to differentiate themselves by continually designing and producing striking, eye-catching packaging that enhances sustainability both for the brand and for their customers. At Crown we help our customers attract and keep consumers’ attention; we firmly believe packaging has its role to play as ambassador of a brand’s reputation and heritage.”