Rocky Mountain plans aggressive Asian expansion

2 May 2012 – Rocky Mountain Chocolate Factory plans to open 100 stores across Japan.

The company has signed a master licensing agreement with RMCF Asia. Under the terms of the agreement, RMCF Asia will pay a master license fee for the right to open Rocky Mountain Chocolate Factory stores for its own account and for the account of franchisees throughout the country of Japan. The fee is payable upon the execution of the agreement and annually thereafter, or until 100 stores have been opened in Japan. The agreement requires at least ten new stores to open each year for ten years, for a total minimum of 100 stores in Japan by the expiration of the initial term of the agreement.

RMCF Asia has the right of first refusal to acquire an exclusive master license for the opening of stores in the People’s Republic of China (including Hong Kong), Taiwan and South Korea.