Europe’s first M&M’s World opened in London

12 July 2011 – M&M’s has announced the grand opening of its London M&M’S World store, in Leicester Square. Creating 170 new jobs in the Capital, the gigantic 35,000 square foot destination is the first in Europe. Spanning four floors and big enough to house more than 100 double decker buses, the new store offers a huge range of exclusive M&M’s chocolates and merchandise including clothing, kitchenware, bedding, jewellery, and glassware, as well as seasonal items and specially designed London themed M&M’S branded products.

The opening of this M&M’s World mega store represents a significant investment of over £10 million by Mars. Currently sold in more than 100 countries, the M&M’s brand is worth over $2.75bn globally, making it the world’s largest confectionery brand (Euromonitor, 2009). In the US M&M’s is amongst the country’s most recognisable brands. In the UK, M&M’s is now a Top 10 chocolate brand (Symphony IRI 52 w/e 17th July), currently worth approximately £50m in retail sales value and growing strongly at 12% per year (IRI MAT April 2011).