All rise for the perfect mix

9 May 2011 – Green’s is relaunching its range of cake mixes for children in a bid to grow its share of the burgeoning home baking market. As well as more contemporary packaging to give greater standout on shelf, the range which is stocked in Tesco, will feature a new recipe to offer customers a superior taste experience.

The revamp follows extensive consumer research by Green’s into what today’s families want and need from the home baking experience. As such the new design draws heavily on Green’s strong portfolio of licensed products which include Barbie, Tom & Jerry and Thomas the Tank Engine and features clearer cooking instructions. Further changes include character themed worksheets to match the licensed product and collectible sticker sheets in packs to keep children entertained whilst their cakes bake in the oven.