Ferrara enhances winning partnership with US Soccer Federation
Ferrara unleashes several new key lines in the wake of its US Soccer Federation deal. Pic: Ferrara
Following swiftly on the heels of a new multi-year partnership with the US Soccer Federation, Ferrara is kicking off the season in style with limited-edition product offerings across three core brands.
This includes a new SweeTarts Ropes flavor, the return of Berry Punch Nerds Gummy Clusters, and a soccer-themed Trolli Sour Brite Squad pack.
Designed to elevate every game day moment, from pre- to post-match celebrations, the exclusive lineup aims to spark excitement, encourage celebrations and create shared moments for fans nationwide leading up to the 2026 FIFA Men’s World Cup and the 2028 Olympic Games in Los Angeles.
As the Chicago-based business explained, its SweeTARTS Ropes GOOAAL-DEN Pineapple Punch brings a fine twist with an all-new pineapple punch flavour. A tangy fruit punch filling wrapped in soft, bendable ropes delivers the perfect sweet-meets-fruity bite for in-the-moment snacking. With pineapple ranking as the third most desired emerging flavor in sugar confectionery1, it’s a natural choice for this soccer-inspired lineup.
For its part, Nerds Gummy Clusters Candy Berry Punch Breakaway returns as a fan-favourite but with a soccer-ready twist. “Berry Punch Breakaway” pairs the iconic Nerds Gummy Clusters signature gummy center and tangy, crunchy shell with red, white and blue packaging. This marks the first RED, WHITE and BLUE U.S. Soccer–themed release of this delicious raspberry, cherry and punch combination.
Finally, Trolli Sour Brite Squad joins the lineup with an “All-Star” Sour Trio. Known for its uniquely shaped crawlers and neon-brite colours, this mix brings together berry and citrus combinations, including Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange. With three fun shapes in every bag, this team is ready to take your game-time experience up a notch.
“We know our consumers are looking for fresh, exciting ways to experience game day,” said Greg Guidotti, Chief Marketing Officer at Ferrara.
“By putting an unexpected U.S. Soccer twist on our iconic brands like NERDS, Trolli and SweeTARTS, we’re bringing the energy and excitement that fuels U.S. Soccer Team fandom this season – whether they’re cheering at home, in the stands or even online.”
All packs include bold U.S. Soccer graphics, playful soccer-inspired details and collectible packaging. Beginning Friday, April 3, fans can also enter for a chance to win weekly U.S. National Soccer team prizes, including U.S. Soccer gear, limited-edition swag and matchday tickets.
