British business Win-Win extends portfolio with key chocolate chip series

British-based alt-choc confectionery business Win-Win, have expanded its product offering in delivering a bake-stable  chocolate chip range, targeting   bakery and foodservice sectors, writes Neill Barston.

As the business noted, the innovative chips represent a key innovation through, maintaining their shape at high production temperatures without melting or spreading, ensuring consistent performance across a wide range of applications.

Following rigorous testing, Win-Win’s bake-stable chips deliver exceptional performance, and are resistant to spreading, burning, and fat bloom during baking in sweet treats like brownies, cookies, muffins, and other high-temperature applications. Available in Milk chocolate (with White and Dark variants available soon), and packed in convenient 10kg boxes, the bake-stable chips also sustain an exceptional shelf life of 12 months for reliable storage and usage.

As the business added, by re-imagining the conventional fermentation process used to create chocolate, Win-Win transforms abundant, sustainable ingredients such as rice and carob into couvertures and compounds that look, taste, and perform just like conventional chocolate, using up to 80% less water, emit 80% fewer CO2e emissions and are produced at scale in the UK. Win-Win also utilises traditional chocolate crafting techniques, such as roasting, grinding, refining and tempering to achieve their delicious chocolate-alternative.

By eliminating cocoa, the bake-stable chips offer the industry a sustainable alternative without compromising taste or functionality, supporting the move toward more ethical and environmentally responsible practices. Win-Win’s launch of cocoa-free bake-stable chips marks a significant step in the brand’s expansion, cementing Win-Win as a true pioneer in cocoa-free chocolate alternatives for commercial bakeries and foodservice providers across the UK, and the wider EU and global markets.

Mark Golder, CEO of Win-Win, commented: “The chocolate industry is in crisis, and needs alternative, more sustainable solutions. Our team of scientists and chocolatiers at Win-Win have developed patented breakthrough technology to deliver a cocoa-free alternative to chocolate that doesn’t compromise on appearance, taste or usage. Our bake-stable chips are a game-changer for the industry, delivering the highest level of performance that chefs and manufacturers expect, all while tackling the sustainability and ethical challenges that go hand-in-hand with cocoa production.”