Ferrero delivers key annual turnover increase bolstered by global investments
Amid a period of sustained investment in its operations, Ferrero has confirmed a key upturn in results, recording a 4.6% annual turnover increase to €19.3 billion, reports Neill Barston.
The company, which will once again be returning to play its part in our World Confectionery Conference in London this September, with the business delivering a strong slate of innovation across its global portfolio, which has boosted its fortunes.
Its latest results, which cover the period 2024 to August 31, 2025, have been hailed as being influenced by strategic plans laid down by Executive Chairman Giovanni Ferrero, and executed by Chief Executive Officer Lapo Civiletti.
Furthermore, the company has maintained its global presence, with 36 manufacturing plants, and ended the financial year with a global workforce of 48,697 employees – with its international workforce rising further in recent months to surpass the 50,000 mark.
Among the key developments of the past year, the firm has launched Nutella Plant-based to meet evolving consumer demand. It has also expanded the brand to create additional categories with a frozen bakery range, including Nutella Crepes and Nutella Donut.
Another major move has seen the company extend confectionery brands in the US, into ice cream bars: Butterfinger, BabyRuth and 100 Grand, as well as forging Tic Tac Two, a new sugar-free, dual-flavour range.
The company has also expanded into high-protein snacking with the acquisition of Power Crunch, a leading U.S. wafer protein bars brand, as well as making broader strategic investments.
Daniel Martinez Carretero, Chief Financial Officer at Ferrero Group, welcomed its growth.
He commented: “As we mark our 80ᵗʰ anniversary, Ferrero continues to bring joy to people around the world with our much-loved products and brands thanks to the commitment of all our colleagues. Our growth strategy of portfolio innovation and expansion into new categories and markets continues to deliver. The increased capital investment made in 2024/2025 and our recent acquisitions reflect our belief in the future and ability to invest for the long term. We’re further building capacity to innovate and serve local markets.”
The business has made a number of important infrastructure developments in the past year. This has included enhancing its North American operations with the extension of its Brantford, Ontario facility.
This will create 500 jobs and will bring Nutella Biscuits production outside of Europe for the first time. The Group also opened a new Kinder Bueno facility in Bloomington, Illinois, supporting 200 new roles and 169,000 square feet of production capacity.
In Europe, the Group further enhanced its manufacturing capabilities at the Villers-Écalles plant in northern France, the world’s largest Nutella production site, to meet future demand.
During 2024/25, the company announced the acquisition of WK Kellogg Co, including the manufacturing, marketing, and distribution of WK Kellogg Co’s iconic portfolio of breakfast cereals across the United States, Canada, and the Caribbean. As part of the acquisition, Ferrero welcomed 3,000 new colleagues during the past year.
