Morinaga’s Hi-Chew brand unveils a major spooky season return

Established fruity candy brand Hi-Chew, is among companies entering into spirit of the spooky season early this year, with its latest Mystery Mix release, writes Neill Barston.

The special limited edition from parent firm Morinaga is available this autumn promises a to deliver some devilishly fine flavours, as well as an additional secret offering as part of the mix to add to the Halloween fun.

Moreover, as the brand enthused, its latest offering marks its first Halloween-themed product since the debut of the HI-Chew Sweet & Sour Mystery Mix back in 2017. 

As the company noted, the Mystery Mix includes varieties including Watermelon from Sweet & Sour Mix, Blue Raspberry from Fantasy Mix, and Candy Apple from Dessert Mix.

Developed with the brand’s signature double-layer technology and presented in an all-white chewlet, the mystery flavor has never appeared in any previous Hi-Chew mix, making this new Halloween treat an interactive experience like no other.

As the company concluded, there is some extra excitement to this year’s Halloween drop, as the mischievous mascot Chewbie takes center stage in a festive witch costume on the new seasonal packaging – complete with a spellbinding purple swirl background for a whimsical touch. For the first time ever, Chewbie also appears on each Mystery Flavor pillow pack, bringing a playful experience to every unwrapping moment.

Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc, commented: “”Hi-Chew takes pride in crafting imaginative flavor experiences that spark both delight and curiosity,” 

“Halloween is the perfect time to introduce a mystery flavor to our lineup, and the launch of Hi-Chew Mystery Mix invites fans to unwrap the unexpected and celebrate the playful energy of the candy-centric season. We are excited to see consumers join in the fun and share their guesses for the mystery flavor!”

While consumers wait for the top-secret flavor reveal, Hi-Chew invites fans to embark on a spooktacular Halloween adventure and join the ultimate guessing game. Beginning in early September, consumers can visit HI-CHEW.com/houseofmystery for their chance to uncover the mystery flavor and win a grand prize to celebrate the season of thrills.

Those who accurately guess the mystery flavor will be entered for a chance to win the Grand Prize: a $2,500 Visa Gift Card to fund a mystery adventure of their choice, along with an assortment of candy and merchandise.

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