Kilwins reveal Dubai range marking World Chocolate Day

US artisan chocolate business Kilwins has released a luxurious new treat in the form of Dubai Chocolate truffles, marking the fast-approaching World Chocolate Day on 7 July, writes Neill Barston.

As visitors to last month’s Sweets and Snacks Expo noted, luxury viral chocolate phenomenon has taken the globe by storm in the past year, withe the Indianapolis event showcasing a number of manufacturers’ efforts in gaining a slice of the action.

For its part, Kilwins, newest truffle reimagines the flavours in a decadent, bite-sized form. Inside, a rich pistachio filling is paired with crispy kataifi—a traditional Middle Eastern pastry made of finely shredded phyllo dough—for a unique texture and flavor experience.

Moreover, as the business observed, each truffle is coated in smooth, decadent Kilwins Heritage Chocolate, available in both Milk and Dark Chocolate.

“At Kilwins, we’re proud to introduce our Dubai Chocolate Truffle – our luxurious take on a traditional Dubai chocolate bar. As one of the largest chocolate retailers in the U.S. to offer a Dubai-style Chocolate, we’re committed to offering our customers something indulgent and distinctive,” said Angie Eckelkamp, chief marketing officer at Kilwins. “We hope our customers enjoy every bite as much as we enjoyed creating it.”

Made in the US, Kilwins Heritage Chocolate is Fair Trade certified and made exclusively by for its own stores, reflecting the brand’s commitment to quality.

The Dubai Chocolate Truffle is a celebration of cultural richness, chocolate craftsmanship, and the joy of discovery. Available in a very limited quantity at approximately 150 participating Kilwins locations beginning July 7, this unforgettable treat is the perfect way to celebrate World Chocolate Day.

Due to anticipated high demand, Kilwins has set a purchase limit of six Milk Dubai Chocolate Truffles and six Dark Dubai Chocolate Truffles per customer. This limited-edition release is expected to sell out quickly. The brand is exploring additional production runs based on customer response.

With a history dating back to 1947, the company has built a reputation for delivering high-quality confections and exceptional customer service. With more than 175 locations in 28 states, the company continues to expand its footprint while maintaining its dedication to time-honoured techniques and community engagement.