M&Ms pack Jurassic bite with special series backing summer dino blockbuster
Mars is reaching into the distant past for inspiration in its latest partnership as it hatches a deal with Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth movie for a special limited edition M&M’s series, writes Neill Barston.
The company will be releasing its latest series from the start of next month to tie-in with the mega franchise that is now on its seventh film, which has previously attracted a host of dynamic merchandising and spin-off products in a number of markets.
As part of its promotion, Mars will be offering consumers access to M&M’S Fun Club fan perks, action-packed exclusive content and more, and as it has noted, because when it comes to taking a bite out of the big screen, it’s more fun together.
Its three limited edition M&M’S Mega Peanut Butter packs feature imagery inspired by the action-packed new film, and will be on shelves this summer only and also at MMS.com and select retailers nationwide.
The brand is also teaming up with Jurassic World Rebirth for even more adventure (and FUN) for M&M’S Fun Club members, who will have the opportunity to complete challenges to learn more about our epic partnership, like snapping a photo of the 3 packs to earn points, which can be redeemed for exclusive prizes.
As Mars noted, if you’re not already in the club, it’s never too late to get in on the action! It’s easy to join — simply sign up at mms.com/fun-club and start earning points for exclusive rewards and offering
“At Mars, we’re always looking for new, exciting ways to connect with our fans, and the partnership between M&M’S and Jurassic World Rebirth delivers just that,” says Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. “By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we’re creating a colourfully fun experience for moviegoers and candy lovers alike.”
