Belgian chocolate spread brand Boerinneke marks 70th anniversary with new series
Classic Belgian chocolate spread brand Boerinneke is marking its momentous 70th anniversary with two new spread flavours – pistachio, and almond, adding to its popular series, writes Neill Barston.
The brand, which has built its reputation on artisanal, creamy, and innovative series, and has set out to celebrate seven decades of industry in creating new additions that bolster its luxury product offerings.
As the company noted, Chocolate spread is no longer just for kids. With these innovative flavours, Boerinneke targets discerning food lovers seeking a special indulgent moment. Its Pistachio Spread has an intense flavour of real roasted pistachios, while its almond product can equally be served on its own or as a refined addition to breakfast or baked goods. The Pistachio and Almond spreads will be available from Spring 2025 at selected Belgian retailers. Suggested retail price: €6.49 for a 330g jar of Almond, €6.99 for a 330g jar of Pistachio.
Boerinneke continues to honour its loyal consumers through artisanal craftsmanship and the use of high-quality ingredients. The new spreads are carefully composed for a rich, authentic taste experience, with a high percentage of nuts. Combining pure, natural ingredients with a full yet accessible flavour, they are refined while remaining focused on pure enjoyment. The premium line is also presented in stylish glass jars.
“Boerinneke continues to innovate to surprise consumers with high-quality, refined flavours. With the launch of our pistachio and almond spreads, we are responding to the growing demand for unique and authentic taste experiences. A flavourful indulgence for every enthusiast,” explained Maarten Vervrangen, Key Account manager.
Long history
Since its founding in 1955, Boerinneke has become a household staple in Belgium. Over the decades, the brand introduced numerous innovations, consistently rooted in craftsmanship, quality, and pure, unadulterated flavour.
“With the launch of our premium line, we’re seeing clear growth in the segment of luxury spreads. Consumers are willing to pay more for truly artisanal products rich in flavour” added Maarten Vervrangen, Key Account Manager.
Furthermore, the business is also expanding its range with a new gluten- and lactose-free chocolate spread. This creamy, pure chocolate spread answers the rising demand for conscious food choices without compromising on taste or texture. Thanks to a meticulous production process, the spread is entirely free from gluten and lactose, yet retains the rich, full flavour Boerinneke is known for.
