Danish confectionery business, Toms Group, reports strong annual results

Leading Danish confectionery business, Toms, has recorded a strong annual performance for the past year, with its 2024 results yielding DKK 98 million, writes Neill Barston.

As the company explained, despite notable supply chain challenges impacting the wider market, it has entered into this year with a considerably improved position.

This includes market growth of 70% within Poland in particular, with additional success recorded in its wider group within the US, proving its portfolio diversity, with the business having marked its centenary last year.

Annette Zeipel, CEO in Toms Group, commented on its results. She said:  “2024 was a solid year, on par with our strong results from the previous year – despite the challenges of sharply rising cocoa prices. We have a strong foundation to meet both our ambitions and challenges in 2025,”

“Despite a year marked by the cocoa crisis, we managed to protect the business and maintain strong financial performance – while also making progress on strategic initiatives aimed at ensuring future growth and increased relevance. That is an achievement we can be proud of.”

As Confectionery Production has reported, the sector has faced considerable tests in the past year from supply chain issues beyond cocoa price rises including pressure on sugar prices and supplies, and heightened energy price rises.

For its part, Toms asserted that in spite of such pressures on its margins, the company had placed a positive outlook on potential growth for the remainder of the year ahead. 

“The significant price increases in cocoa and other raw materials will continue to challenge the industry. We will balance volume through our sugar portfolio and innovative launches, while maintaining a sharp focus on efficiency to ensure long-term competitiveness.

“For 2025, we expect revenue growth of between 10-15 percent and operating profit before special items in the range of DKK 105-115 million,” added Annette Zeipel, 

As part of its long-term strategy, Toms Group announced in November 2024 a consolidation of its chocolate production in Nowa Sól, Poland. As part of this strategy, the company is making substantial investments in the Nowa Sól facility and upgrading candy production at Helseholmen in Hvidovre.

“This strategic decision makes us more agile and efficient – while also ensuring our long-term competitiveness. By consolidating chocolate production at one factory, we streamline processes and can better target future investments to strengthen our brands, innovation, market presence, and sustainability,” Annette Zeipel says.

Furthermore, as the business added, it has continued to extend its work on sustainability, and last year it notably became the first Danish company with FLAG-validated SBTi targets within Scope 3.

“Sustainability is an integrated part of our strategy. We maintain our focus on responsible sourcing of raw materials, climate initiatives, and packaging optimisation to ensure a more sustainable and competitive future,” Annette Zeipel says.

In 2024, the company also celebrated its 100th anniversary with events for employees and their families. At the same time, Toms Group strengthened its position as an attractive workplace, climbing 20 places to number 47 on Universum’s list of Denmark’s most attractive companies.