Artificial sweetener market forecast for major growth to $22 billion by 2031
A significant positive shift in the artificial sweeteners market has been projected, as latest industry figures forecast a global market size to show sustained growth to $22 billion by 2031, writes Neill Barston.
The latest study from Market Research Intellect projected a notable 6.5% CAGR rates of enhanced performance for the segments, amid greater consumer awareness and focus on healthier options and sugar-free product ranges, including for snacks, candy and chocolate.
As the study authors noted, consumers are becoming more aware of the health impacts of excessive sugar consumption, leading to a surge in demand for artificial sweeteners. This trend is evident across various regions, with North America and Europe currently leading in market share, while emerging economies in Asia-Pacific are witnessing rapid growth due to increasing urbanisation and changing dietary habits.
Notably, as Confectionery Production has reported in the past couple of years from events including Sweets & Snacks Expo, ISM and ISM Middle East, manufacturers are continuing to show momentum towards incorporating sugar-reduced options into their ranges. This has facilitated an expanding market for clean label ingredients, and products that are perceived to deliver a healthier profile.
Moreover, as the research found, as obesity, diabetes, and other metabolic disorders become more prevalent, people are seeking ways to reduce sugar intake while still enjoying sweet-tasting foods and beverages. Artificial sweeteners provide a solution by offering the sweetness of sugar without the associated calories. This shift in dietary preferences is influencing food and beverage manufacturers to incorporate artificial sweeteners into their products, catering to the growing segment of health-conscious consumers who are looking for healthier alternatives.
As the study continued, the versatility of artificial sweeteners has led to their widespread use across a range of food and beverage products. From diet sodas and sugar-free gums to low-calorie desserts and baked goods, these sweeteners are increasingly being used to enhance flavor without adding calories. This expansion is supported by ongoing product innovations and the development of new sweetening technologies that improve taste profiles and functional properties. As consumer demand for healthier and more diverse product options continues to rise, manufacturers are integrating artificial sweeteners into an ever-growing array of products to meet these preferences.
Technology key
Another significant factor has come in the shape of technological advancements in the production and formulation of artificial sweeteners are driving market growth. Innovations in sweetener technology have led to the development of new and improved artificial sweeteners that offer enhanced sweetness, better taste profiles, and greater stability.
These key issues are set to come under the microscope at two major upcoming events in the form of FIE, being held in Paris, between 19-21 November, and also as part of Gulfood Manufacturing in Dubai, from November 5-7, which will further underline the positive momentum for this pivotal sector.
