Exclusive: ISM Middle East 2024 event preview
ISM Middle East. Pic: Neill Barston
A diverse array of sweets and snacks for the Middle East MENA region is set to take centre stage in Dubai, with a record number of over 550 exhibitors from around the world at its newly-repositioned date.
Editor Neill Barston offers an exclusive video preview of the show, which takes place at the Dubai World Trade Centre between 24-26 September, speaking to organisers Katharina Buschjager and Mark Napier to gain the inside track on this year’s major regional event. Watch the video below.
