Reese’s latest Big Cup promises an explosive lava taste sensation
Hershey's Reese's promoation at Sweets & Snacks Expo 2024, in Indianapolis, Indiana, US. Pic: Neill Barston
Fans of Hershey’s flagship Reese’s brand will be celebratory mood, as the ever-popular series releases its latest iteration in the form of a caramel Big Cup chocolate lava edition, backed by a striking CGI promotional video, writes Neill Barston.
The new offering aims to deliver the decadence of the centre of a chocolate lava cake, the new offering gives a rich and gooey eating experience that complements the market-leading chocolate and peanut butter combination.
As the business explained, to ensure that Reese’s Chocolate Lava Big Cup got the BIG welcome it deserves, the brand created the ultimate visual feast, Mt. Reese’s – you can download the video here Reeses-sound-v13–1.
The virtual creation of chocolate and peanut butter lovers’ dreams brings the decadence of the latest addition to the Big Cup line to Mount Rainier for fans to celebrate the fire new product on social media. Did somebody say, “eighth wonder of the world?!”
“On the heels of last year’s Reese’s Caramel Big Cup launch, we felt the excitement that erupted for the extra layer in our big cup line and wanted to give our fans a delicious experience beyond the everyday,” said Melissa Blette, senior brand manager, Reese’s, “Reese’s Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer.”
Starting in August, Reese’s Chocolate Lava Big Cup will be available in standard and king sizes at retailers nationwide across the US.
