Divine Chocolate extends series with latest Easter offerings

Fairtrade chocolate brand Divine has extended its portfolio further, just in time for Easter, with a special seasonal line-up, reports Neill Barston.

As the company noted, its latest series is available through selected retailers, including Waterstones, Oxfam, Amazon and the Divine webshop, the Easter collection features a limited-edition Joyful Hot Cross Bun Bar, as well as a new range of Flat Eggs.

Retaining the same shape and size as a classic Easter Egg, but using 40% less packaging, the Flat Egg range is available in two flavours, spanning the decadence of 70% dark chocolate with raspberry, to the creamy indulgence of smooth milk chocolate, caramel and crunch. Each egg features a generous slice of Divine’s signature 100% Fairtrade chocolate, expertly hand-finished with an irresistibly indulgent topping.

New for Easter 2024 is also the limited-edition Joyful Hot Cross Bar – featuring creamy milk chocolate, studded with juicy raisins and spiced biscuit pieces, the Hot Cross Bun Bar combines the classic flavours of Easter in one delicious duo.

Sophie Loveday-Davies, Group Marketing Director at Divine said: “We’re delighted to be offering fellow chocolate-lovers a different way to indulge with Divine this Easter. Sustainability is at the heart of what we do, so we’re proud to be launching our range of Flat Eggs, which are both more environmentally friendly than a boxed Easter Egg, as well as being the perfect solution to letter box gifting. Meanwhile, our limited-edition Hot Cross Bun Bar taps into consumer demand for nostalgic sweet treats, combining the classic flavours of Easter in one delicious bite, which is a true joy to devour!”

Divine, which is part-owned by farmers, has been on a mission to do things differently in the chocolate industry for over 25 years with each purchase positively contributing to improving the lives of cocoa farmers and their families in the Kuapa Kokoo farmer cooperative in Ghana.

The Divine Easter range is immediately available through selected retailers, including Waterstones, Oxfam, Amazon and www.divinechocolate.com. RRP £5.00 Divine Flat Eggs, £4.50 Divine Joyful Hot Cross Bun Bar.

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