New Canadian distributor for Glee Gum
3 August 2010 – Verve, the natural chewing gum manufacturer in the US, has announced a new partnership with Directa Distribution to distribute Glee Gum throughout Québec, Canada.
Glee Gum is all-natural chewing gum with no artificial colouring, flavouring, sweeteners nor preservatives. It is the only gum in North America made with chicle – the natural tree sap harvested sustainably from the rainforests of Central America. Once all chewing gum was made with chicle, but today most gum is made entirely from synthetic materials.
“As Glee Gum’s popularity in the rest of Canada continues to surge, we are thrilled for the chance to launch the line in Québec,” says Deborah Schimberg, president and founder of Verve.
Directa Distribution, part of the Horizon Group, has been a well-established supplier of natural and organic foods since 1982. In its bilingual packaging, Glee Gum joins the ranks of over 100 brands that Directa carries and supplies to health food stores, groceries, and pharmacies, including leading health foods, health and beauty aids, nutritional supplements, and eco-friendly household products.
