A L Simpkin & Co produces commemorative King Charles travel sweets edition

UK confectionery business A. L. Simpkin & Co is set to mark the coronation of King Charles III with a special celebratory tin of its classic travel sweets for the historic occasion, writes Neill Barston.

The event is set to take place on 6 May at Westminster Abbey, where the new monarch’s wife, Camilla, whose present title is Queen Consort, will also be officially crowned as Queen in the ceremony, which is anticipated to attract global interest and see a wealth of products and memorabilia developed.

Sheffield-based Simpkins will be producing its special gluten free mixed fruits gift tins for the big day, and confirmed that it will also be producing a further line in celebration of the late Queen Elizabeth II to commemorate her remarkable 70 years of service to the nation.

As the confectionery company with more than a century of history of its own, and managed by Adrian Simpkin and his sister Karen, noted (pictured below), ‘God Save the King’ was a patriotic song first publicly performed in London in 1745, which came to be known as the National Anthem at the beginning of the nineteenth century. The words used today are those sung in 1745, substituting ‘Queen’ for ‘King’ where appropriate. On official occasions, only the first verse is usually sung.

One notable wider related sector issue to be resolved nationally is that of the Royal Warrant, which had been bestowed by the Queen, dating back many hundreds of years, as a major mark of approval from the Royal Household bestowed across a number of industries, including the food and drink sector, including the confectionery segment. Notable holders include Cadbury, Nestle Prestat and Charbonnel et Walker. They have collectively been given two years to continue using the Royal crest as part of their warrant bestowed by Queen Elizabeth. Interestingly, during the past decade, several key brands of more than 700 Royal Warrant Holders, including After Eight dinner mints, and Jacob’s crackers, no longer use the warrants as logos that they are entitled to display.

It is not yet known whether King Charles III will continue with this long-established system, with any new system needing to be in place by the autumn of 2024, though having reportedly dispensed around 180 such Royal Warrants during his time as Prince of Wales, observers have considered it likely that he would wish to preserve the tradition.

 

 

 

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