Ferrero’s Kinder Bueno marks summer road trip season with fresh campaign
The classic heritage of American roadtrips is being celebrated by Ferrero’s Kinder Bueno with the launch of its “Summer Gets Bueno,” programme designed to aid travellers enjoy a treat while filling up for their journey, writes Neill Barston.
As the company revealed, its initiative follows on the heels of its ongoing campaign, “Life Gets Bueno,” which debuted with its first US television commercial during the 92nd Oscars.
From July 29 – July 30, the brand will turn ordinary moments into extraordinary ones by giving consumers who pull up to the pump on Friday, July 29 at the Chestnut Shell at 1000 Central Park Avenue in Scarsdale, NY 10583 and on Saturday, July 30 at the Citgo Independent at 980 Montauk Highway in Shirley, NY 11967, the chance to receive a gift card with up to $50 worth of free gas while supplies last. A Kinder Bueno gas station attendant will also surprise drivers with free Kinder Bueno chocolate bars and top fans will also have the chance to receive additional road trip and travel swag.
Shalini Stansberry, Vice President of Marketing, Kinder Snacking says, “Nothing says summer like a road trip with friends and family, however, these days that can come with a hefty price tag. That’s why we launched “Summer Gets Bueno,” to help people get where they need to go and to savor their summer road trips by taking a crispy, creamy Kinder Bueno along for the ride. Kinder Bueno comes in individually wrapped, shareable packaging that’s available at various retailers across the country and is perfect for sharing and creating special moments on the road all summer long. With one chocolatey bite of Kinder Bueno, the journey is sure to be extraordinary.”