Border Biscuits marks five million dark chocolate ginger bars
Scottish-based Border Biscuits has marked a key milestone for its key new Dark Chocolate Ginger bars, which have benefitted from a boom in snacking – with five million sold since launch, writes Neill Barston.
As the company noted new Kantar research figures, snacks consumption has increased 50% year-on-year amid the pandemic, as consumers increasingly turn to a combination of old favourites and seek out new treats.
Border began making its individually wrapped ginger chocolate biscuit bars last year in response to this key upturn within the category, and year to meet the demand of the nation’s cravings.
Mark Chance, the company’s recently appointed sales director welcomed the upward trend as a wider positive for the business as it comes to terms with the pandemic.
He said: “Our chocolate biscuit bars were launched in response to the evolving needs of British shoppers. This milestone is a testament to that decision being made at the perfect time. Lockdown has proved that we’re a nation who love a sweet treat and that’s what’s helped us sell five million bars.
“We know that 2021 will see the demand continue to grow for biscuits and snacks and as will our sales.”
The ginger variety is available UK-wide in Sainsbury’s and Morrisons, Border Biscuits, have 113 calories each, compared to the average chocolate bar, which has between 200-300 per portion.