Birds Bakery creates poppy cupcakes for Remembrance Day
Cupcake lovers are in for a treat this month as UK-based family-run Birds Bakery has created its very own poppy cupcakes in honour of Remembrance Day.
To support the Royal British Legion’s biggest fundraising campaign, the bakery will be selling the chocolate sponge cupcakes during the month of November, with 20p from every cupcake sold donated to the Poppy Appeal.
The special cupcakes will be available for takeaway only, following the announcement of a second UK lockdown. The bakery will be keeping its shops open for business but temporarily closed its seating areas in all its stores from Thursday 5 November.
The hand-finished cakes feature a mixture of red and purple edible poppies on top of the frosting, as a symbol of remembrance for veterans and animals that served during wartime.
Lesley Bird, chief operating officer at Birds Bakery, said: “We are delighted to announce that we will be selling our poppy cupcakes in both red and purple this year and we are really pleased to be supporting such an important fundraising campaign through the country’s largest Armed Forces charity.
“Birds supported the community and families of those serving during wartime, by offering sweet treats and a slice of positivity and we feel that is important that we show our support to the charity in these present times. The purple poppy is not as recognised as the traditional red poppy, which is why we also wanted to make sure that we recognised animals that served during wartime.
“We raised £600 for the Poppy Appeal last year and we really hope we can match that or do even better this year. Like many charities this year, the Poppy Appeal has had to adapt to the threat of COVID-19 and is relying on public support more than ever.”
Available in all of Birds’ 60 branches across the East Midlands, the cupcakes can be purchased for £1.25 each.
The historic bakery, which was founded in 1919, is following government guidelines after it was confirmed over the weekend that all hospitality venues must close but can still provide takeaway and delivery services.
Lesley added: “We’re really pleased that we can remain open during the month-long lockdown, however the seating areas in all our shops will be closed for now.
“All our shops will be open as normal for takeaway food and our ring and reserve service. Our delivery service will also still be available for those who are unable or don’t feel comfortable leaving their homes, within a 15-mile radius of our Derby bakery, running every week from Tuesday to Saturday.”