Chocolate brownies and sticky toffee pudding emerge among British favourites in new study

A survey of Britain’s dessert-loving consumers has found that sticky toffee pudding, profiteroles, red velvet cake an tiramisu have been placed as having ‘godlike status’ in a new chart offering the lowdown on the country’s favourite sweet treats.

The study from custom cake and coffee business Jack and Beyond, quizzed 1,788 people on their eating preferences, which offered some revealing results on the kinds of products that consumers are most likely to turn to in challenging times.

When it comes to the second row of favourites, the quintessential British Victoria Sponge, chocolate brownies, the very well baked bakewell tart, and the not so British but still much-loved eclairs.

Proving less popular were rice pudding, carrot cake, banoffee pie and the English trifle, and among the least favourites within the study were fruit cake, angel cake, and the perhaps surprisingly, festive mince pies, followed by Christmas pudding. For more information on the study, visit


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