Nestlé launches latest range of flagship KitKat brand with Gold variety
Nestlé has followed its major launches of Ruby and Green Tea Matcha variety of KitKat with the release of its new KitKat Gold.
KitKat Gold offers a tasty combination of crispy wafer and smooth milk chocolate, topped with creamy white chocolate with sweet caramel notes.
The new four-finger treat will launch in major retailers across Europe and selected other countries throughout 2020. It is already available in Russia and will arrive in the UK & Ireland very soon.
As the company explained, a version of KitKat Gold was introduced in Australia and New Zealand in 2018 as a limited edition and was so popular it was added to the permanent range.
This latest innovation follows on from the successful launch of KitKat Ruby in 2018, forming a link with Barry Callebaut, and the introduction of KitKat Green Tea Matcha to Europe in 2019.
Alexander von Maillot, Global Head of Confectionery at Nestlé, said: “People are constantly looking for new taste sensations when they treat themselves and others. They also want chocolate that is visually appealing, so they can share it with friends and on social media. KitKat Gold has that special something, allowing consumers to have a break in style!”
KitKat Gold uses UTZ-certified cocoa beans sourced as part of the Nestlé Cocoa Plan. It has no artificial colours, flavours or preservatives.
From its origins in the United Kingdom in 1935, KitKat has grown in popularity across the globe. Today, the iconic brand is present in more than 80 countries.
Alexander von Maillot added: “KitKat Gold is further proof of our commitment to our leading international confectionery brand. We have introduced many innovative flavours and premium products in recent years, and there is more to come.”
In other key company news this month, Nestlé completed its 20 billion share buyback programme initiated on July 4, 2017. Since July 4, 2017, Nestlé has repurchased 225,186,059 of its shares for a total of CHF 20 billion at an average purchase price per share of CHF 88.82.
A total of 136,160,000 repurchased shares were cancelled by the Annual General Meetings held on April 12, 2018 and on April 11, 2019. As a result, the share capital of Nestlé S.A. was reduced to currently CHF 297,600,000. The Annual General Meeting 2020 of Nestlé S.A. will decide upon the cancellation of the remaining 89,026,059 repurchased shares.
Nestlé S.A. will start a new share buyback program of up to CHF 20 billion as announced on October 17, 2019. This is expected to be completed by the end of December 2022.