GNT Group to address key sector challenges at Food Ingredients Europe

GNT Group to address key sector challenges at Food Ingredients Europe

The Netherlands-headquartered GNT Group will be exploring some of the biggest challenges facing food segments including confectionery and bakery markets with its Exberry series at this year’s Food Ingredients Europe.

As the business explained, it will be using the event in Paris between 3-5 December to showcase solutions for product ranges including pastries, drinks and vegan burgers that  align with trends such as clean label, plant-based, Instagrammability and organic. Visitors to the stand will also discover the new focus color for GNT’s latest “Love Colour” campaign, which will reflect public feeling for 2020.

Paul Collins, GNT’s Director of International Sales and Marketing,  said: “Consumer needs are increasingly complex, and food and beverage manufacturers face more challenges than ever. Alongside the growing demand for visually attractive, ‘Instagrammable’ products, consumers are increasingly taking an interest in the link between food and social responsibility. Exberry Colouring Foods are plant-based, vegan-friendly, halal and kosher, and with an unrivalled range of shades, they encapsulate the best of all worlds.”

With consumers paying more attention to ingredient lists, it is more important than ever to offer clean-label products, the company’s series of colouring foods support clean and clear labelling and are considered foods in their own right – to the extent that they can be consumed safely at any point during the production process.

Furthermore, flexitarian, vegetarian and vegan diets are on the rise across Europe, with the company noting that demand for plant-based colours is growing every year. Exberry colouring foods are obtained from fruits, vegetables and edible plants and manufactured using water and gentle, physical processes such as pressing, chopping, filtering and concentrating.

According to the business, when it comes to the power of social media in the food and beverage industry, the numbers don’t lie. Modern consumers are increasingly on the lookout for eye-catching products that inspire emotions and can create a buzz on Instagram. Consequently, Exberry offers the widest range of colouring foods on the market, comprising more than 400 shades.

In addition, Mintel research shows that 17% of food and drink products launched in Europe in the last decade have carried an organic claim.3 To meet growing demand for organic products, GNT offers Exberry Organics, which are certified according to recognised EU organic standards and include blues, reds, yellows, oranges and purples.

 

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