Godiva appoints supply chain officer for brand expansion

Premium confectionery business Godiva Chocolatier has appointed Martin Reid has joined the company as chief supply chain officer.

He will lead the evolution of the company’s supply chain to support its plan to grow its business fivefold over the next six years.

As a member of the company’s Executive Committee, Reid will support the extension of Godiva’s premium Belgian chocolate into new products and categories with an accelerated expansion of distribution channels.

This will include the launch of 2,000 new and experiential Godiva Cafés in key markets.
Reid replaces Clyde Morgan who retired as Chief Supply Chain Officer for the business after eight years of service to the brand.

“We are thrilled to have Martin join our family,” said Annie Young-Scrivner, CEO of Godiva. “His extensive domestic and global experience and strong record of driving operational excellence will be invaluable to us as we expand beyond formal gifting to become a daily occasion brand.”

Reid brings to the business a breadth of experience in global manufacturing and supply chain operations working for Fortune 500 companies across consumer-packaged goods, pharmaceuticals, food, and beauty industries.

He joins the group from The Estée Lauder Companies, where he helped lead the organisation’s manufacturing and supply chain operations, supporting fast-growing business across multiple manufacturing locations.

“I am delighted to join such  a world class team,” said Reid. “This is a time of rapid and exciting change in the consumer goods’ industries, and especially for Godiva as it embarks on a strategy of unprecedented growth.”

Born in Jamaica, Reid immigrated to the United States when he was 11 years-old. He holds a Bachelor of Science in Chemical Engineering from Rensselaer Polytechnic Institute and a Master of Business Administration from Eastern University. Reid will be based in Godiva’s New York headquarters office.

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